Headlines are meant to grab our attention and set the tone.
In the way of old style marketing they are meant to play on our fears and push our buttons.
Which is good because then the advertisers can sell you things you think you need now because you are focused on the tone of fear and stress they have set.
We set our own headlines for our day for our life…
Too many of us are crafting fear headlines to tell the story of what we experience, what we feel and think. Its a habit, its what we see and we forget that the headline sets the tone and the focus.
We forget that the fear headlines we are crafting are selling us stress and worry and we are buying all the by products as if they were on a two for one special.
We are beginning to have buyers remorse.
The ink is cracking, little pin pricks of light are starting to show through those old fear focused headlines catching snippets of our attention.
Setting the headlines for our life from fear and habit is just not working for us any more. We are needing to did deeper, to change what we are looking for and what we want to see so we can sniff out the big story. Finding new ways to shape our headlines and our focus.
Henri Matisse’s quote “There are always flowers for those who want to see them.” is brilliant, it shines a light into our minds.
Opening us up to the understanding that we always see more of what we want to see. With this as our tool of discernment we uncover a new focus for the headlines we are writing for our day and our life.
It lets us reevaluate how we see and gives clarity on what we want to see.
What do you look for?
What do you want to see?
What focus are you crafting with the headlines for your day and life?
With this new discernment we can begin to write prize winning headlines with the “Big Story” having us sell and buy everything on the market for possibilities, happiness and new ideas.
You have total editorial control and own the advertising copy… What will you write ?
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