Your website is an energetic representation of you; your passion in business, how you can be of service…
It is a way to connect with your audience and have a conversation when they are ready to connect with you 24-hours a day.
The content that you put on your website tells the story of what benefits you can provide for them, how you can be of service to them and positions you to be someone they can know like and trust.
Your website copy tells that story and carries out the intentions of what you want your website to do for you.
A successful marketing approach leads to getting clients and getting customers to find your website and engage with you through your website copy. Making getting clients and getting customers an intentional process rather than a hit or miss occurrence.
You need to engage with your audience quickly
You only have about seven seconds to capture someone’s interest when they come to your website.
In those seven seconds you want them to:
~ feel comfortable
~ see information that interests them
~ know what actions to take next
~ and get them to continue the conversation by giving you their name and
email address so you can build a long term relationship with them…
By being very clear on who your perfect niches are you can provide information that interests the people visiting your website- your target audience.
They will easily be able to determine if you have the solutions they are looking for, if someone they know might find it useful or if this is not the right place to find what they are looking for. This saves everyone a lot of time and energy.
Now that your visitor has determined you have the solutions they are looking for, they want you to clearly tell them the best actions to take. You can do this by offering different resources, products, samples of your work…
This is where the dual purpose call to action comes in. Remember because you are not there in person you need to capture contact information about your new visitor so you can turn them into a prospect and build a relationship with them.
The intention behind your call to action is to get their name and email address, to give them value for taking action, and to start leading them down a path that will be a valuable relationship for both of you.
If you have a service business you could do this by giving them an assessment to help them get clearer on what their challenges are and what solutions would be best. If you have a product business you could give them a sample so they can see the value for them in the products you offer.
Of course you would ultimately like them to buy from you right then and there so they could get value and you could get their contact information and a sale. But you need to remember that your perfect clients come to you at different stages of readiness.
You need to have calls to action and follow ups to them as your new prospect that will give them value every step of the way as they move from their initial stage of readiness to where they become a customer.
The tone and voice you use when communicating with your visitors needs to be interactive, friendly, and convey something of you.
A website is flat and impersonal so its important that visitors can get a sense of who you are and your business style when making the decisions of staying on your website and finding out more or moving on.
Your tone and voice will also lend to your credibility and your passion for your business and how you want to be of service; both are very important for getting your visitors to take action and build a relationship with you.
Having your complete contact information at the bottom of every page is not only convenient but makes people feel comfortable. You are willing to take ownership of your business and offer a variety of ways for people to contact you including your email, telephone, and mailing address.
This is also handy when people print out an article or other information from your website, because your contact information is also printed out making it easier for them to contact you or to pass your information onto someone else who will also know how to reach you.
Attraction marketing is about building a relationship not just making one sale.
By using strategies in your writing that set: tone, voice, credibility, niche, calls to action, solutions, and passion you will attract perfect visitors and turn them into prospects so you can use follow ups to connect with them at their different stages of readiness and create a customer for life.
Read part one of this post for more successful website attraction marketing strategies and read about the various techniques that can help you thrive.
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