People read and interact with copy differently on the web than in all other formats.
A successful marketing approach leads to getting clients and getting customers to find your website and then to stay and interact with you on your website.
Because people approach reading on the web differently your successful website needs to use attraction marketing strategies that capitalize on those differences so you can connect with your audience.
Making getting clients and getting customers an intentional process rather than a hit or miss occurrence.
Your website is an energetic representation of you; your passion in business, how you can be of service… It is a way to connect with your audience and have a conversation when they are ready to connect with you.
The content that you put on your website tells the story of what benefits you can provide for them, how you can be of service to them and positions you to be someone they can know like and trust.
Your website copy tells that story and carries out the intentions of what you want your website to do for you.
Creating website copy that attracts your perfect clients, holds their attention, engages them and gets them to take action and connect with you should be your primary focus and goal when writing your website copy.
The words, on your page create a portrait of the content you offer and they are read as a picture.
Use these tips as a guide for creating that portrait:
~ People scan before they start reading
~ Signal that your content is easy to read by the way you layout the copy and the images
~ Short paragraphs will allow them to scan for what resonates with them
~ Bullets will call attention to certain solutions or benefits you offer
~ Subheads will take them deeper onto your web page and into your copy
~ Images help tell the story of how you can be of service, they fit into the tone of your website
You want to start with the most important message at the top of the page, and make sure you answer the attraction marketing question “what’s in it for me” so your reader can clearly identify the solutions you are going to provide them.
The internet is a vast place with lots of information. Creating a sense of credibility is one of the first things you must accomplish to keep your visitor from clicking onto the next website.
You can do this by the look and feel of the website. Make it professional looking and make sure it reflects your unique style and the passion you bring to your business.
White space is your friend on the internet. It invites your audience into your page and gives them a place to land. You have the first 7 seconds after someone lands on your website for them to decide if they are in the right place for them.
Giving them a place to land and making your web pages signal they are easy to read and easy to connect with you will engage your audience and they will start to explore your website more fully.
Use the information in this blog post to start to look at your website in a new way. It will let you move your website from a flat plane to an interactive connection and conversation with your audience.
Read part 2 of this post to explore other ways to use successful website attraction marketing strategies and read about the various techniques that can help you thrive.
Related posts:
- content marketing: 3 focus points to leverage small business success People do business with people they know like and trust… When you do this through content marketing and attraction marketing...
- blog content: the power of putting personality in your posts When you blog you become part of the blogosphere...the community of people who write and read blogs. If you...
