Usually small business owners adopt a hit or miss marketing approach to their small business online marketing strategy.
They don’t have a direct experience and understanding of the different online marketing tools, or they are overwhelmed by the choices of online marketing tools and don’t develop an attraction marketing frame of mind as one of their small business success strategies.
A few attraction marketing strategies are tried, but without a big vision frame of mind and a solid online marketing approach you get easily side tracked.
The hit or miss marketing approach comes when panic sets in because the customers or clients are not flowing in at the speed you had intended.
Then there is a flurry of activity, with no real attraction marketing implementation which yields hit or miss results and brings in more stress… not small business success.
Obviously this is a poor strategy and not effective for building your abundance, confidence, or pleasure in your small business success… to say nothing of the satisfaction or the happiness of your customers and clients.
Before you even think of creating a successful attraction marketing approach you need to develop a different frame of mind for your small business success.
This top ten list will help you develop a different frame of mind about your marketing approach.
Taking action on the list will let you tune into what you are really selling, how you can be of service and set you up with an attraction marketing mindset.
# 1
Re evaluate your mission and purpose for your business and make sure they are driven by your passion in business and how you want to be of service.
# 2
Fine-tune your attraction niche and be very specific about who your perfect clients and customers are… what are their challenges, what solutions and benefits are they looking for .
# 3
Look back over last few quarters and identify the patterns in the way you take action, what is helpful to growing your business and what puts up roadblocks to your success.
# 4
Are there goals you have set for a number of months or years that you never seem to accomplish? Reexamine why they are important to you.
# 5
Ask and answer for yourself the attraction marketing question “what’s in it for me” what do you want your business to give you… look beyond just the money answer.
# 6
Decide what are the three most important things your business can do for you.
By assigning your definition of small business success you will be able to create an attraction marketing implementation strategy and have fun and ease with your attraction marketing and enjoy the journey to small business success.
Examples of what those 3 things might be–
1. I am excited to work on my small business and be of service each day
2. I am always experiencing fun things and have plenty of time to play
3. I make a consistent profit of $X or X % each month
#7
Decide what you need to learn or where you need support in growing yourself so you can grow your business.
# 8
Rate on a scale of 1-10 with 10 being delicious, what is your commitment and confidence level to achieving the success you say you really want.
# 9
Decide what creative and strategic thinking ideas you will put in place now to be more effective in everything you do.
# 10
Decide what professional services, software, and step by step programs you will invest in now to accomplish your small business success not just try for it.
Great, now that you have set the foundation to stop having a hit or miss attraction marketing approach to your small business success you need to commit to it and take action.
What are three actions you will take in the next 30- days to put you firmly on the path of small business success.
1.
2.
3.
Write what inspired action steps you are wanting to take in the comments section and join in the conversation about the success of your small business.
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{ 1 comment… read it below or add one }
Great article! I personally believe that the most important aspect of changing the hit or miss markeitng approach is to focus on your niche audience. This niche must be highly targeted and very specific.